Does advertisement and celebrity endorsements influence the Korean cosmetic products purchase intention? Empirical evidence among Netizen in Kota Samarahan, Sarawak
Effect of celebrity endorsers in advertising in Indonesia: A review of consumer-celebrity relations
พ.ศ. 2563
STUDENTS’ PERCEPTION TOWARDS THE USE OF KOREAN CELEBRITY ENDORSEMENT IN TELEVISION ADVERTISEMENT
Universiti Putra Malaysia พ.ศ. 2561
Malaysian female users’ purchase intentions of celebrity-endorsed products on instagram: A parasocial interaction perspective
Universiti Islam Antarabangsa Malaysia พ.ศ. 2563
FACTORS AFFCTING CHINESE CONSUMERS PURCHASE INTENTION ON FACIAL MAKE-UP COSMETICS
พ.ศ. 2560
Factors Influencing Cosmetics Purchase Intention in Thailand : A Study on the Relationship of Credibility and Reputation with in Persuasive Capabilities of Beauty Bloggers
พ.ศ. 2557
THE EFFECTS OF ADVERTISING STRATEGIES ON CONSUMER TRUST: A CASE OF SKIN CARE PRODUCTS IN TAIWAN
พ.ศ. 2559
The influence of product attributes on young consumers' purchase decision of makeups among malaysian: The mediating effects of perceived brand image, CEO's image, and quality
พ.ศ. 2562
Relationship between product factors, advertising, and purchase intention of Halal cosmetic
Universiti Putra Malaysia พ.ศ. 2556
THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION
พ.ศ. 2562
Examining the Effect of Persuasive Message of Beauty Vloggers on Information Acceptance of eWOM and Purchase Intention: The Study of Consumers of Beauty Products in Jabodetabek, Indonesia