Does advertisement and celebrity endorsements influence the Korean cosmetic products purchase intention? Empirical evidence among Netizen in Kota Samarahan, Sarawak
Universiti Teknologi MARA พ.ศ. 2562
Factors Affecting Customer’s Intention towards Purchasing Halal Collagen Beauty Drinks in Malaysia: a Structural Equation Modelling
Universiti Teknologi MARA พ.ศ. 2562
Product packaging: Impact on customers’ purchase intention
พ.ศ. 2563
Factors Influencing Cosmetics Purchase Intention in Thailand : A Study on the Relationship of Credibility and Reputation with in Persuasive Capabilities of Beauty Bloggers
พ.ศ. 2557
Factors related to consumer behavior on luxury goods purchasing in China
พ.ศ. 2561
EFFECT OF MARKETING MIX AND NATIONAL CULTURE ON CONSUMER BUYING INTENTION FOR MUSIC PRODUCTS: A CASE STUDY OF INDONESIAN AND INDIAN CONSUMERS
พ.ศ. 2562
PSYCHOLOGICAL FACTORS AFFECTING CONSUMERS’ PURCHASE INTENTIONS OF AGARWOOD BEADS: A CASE STUDY OF NANNING CITY, CHINA