Celebrity-fan engagement on instagram and its influence on the perception of hijab culture among muslim women in Malaysia
พ.ศ. 2562
Effect of celebrity endorsers in advertising in Indonesia: A review of consumer-celebrity relations
พ.ศ. 2563
Does advertisement and celebrity endorsements influence the Korean cosmetic products purchase intention? Empirical evidence among Netizen in Kota Samarahan, Sarawak
Universiti Teknologi MARA พ.ศ. 2562
Factors influencing Malaysian consumers online purchase of herbal products
Universiti Putra Malaysia พ.ศ. 2556
Exploring the credibility and self-presentation of insta micro-celebrities in influencing the purchasing decisions of Bangladeshi users
พ.ศ. 2563
Social networking site adoption in Malaysia and Indonesia
พ.ศ. 2561
EFFECTS OF PERSONAL FACTORS, PERCEIVED BENEFITS AND SHOPPING ORIENTATION ON ONLINE SHOPPING BEHAVIOR IN MALAYSIA
Universiti Malaya พ.ศ. 2563
Continuance intention in mobile commerce usage activities among young Malaysian consumers
Universiti Teknologi MARA พ.ศ. 2562
Halal cosmetics adoption among young Muslim consumers in Malaysia: Religiosity concern
พ.ศ. 2559
CUSTOMER STYLE INVENTORY, THE USAGE OF FACEBOOK, AND PURCHASE INTENTION: ARE THEY CONNECTED?