Effect of celebrity endorsers in advertising in Indonesia: A review of consumer-celebrity relations
พ.ศ. 2563
คำสำคัญ
IndonesiaConsumerAdvertisingCelebrityEndorser
งานวิจัยในหัวข้อใกล้เคียง
Brand-celebrity match and its impact on advertising effectiveness
พ.ศ. 2558
Does advertisement and celebrity endorsements influence the Korean cosmetic products purchase intention? Empirical evidence among Netizen in Kota Samarahan, Sarawak
Universiti Teknologi MARA พ.ศ. 2562
Malaysian female users’ purchase intentions of celebrity-endorsed products on instagram: A parasocial interaction perspective
Universiti Islam Antarabangsa Malaysia พ.ศ. 2563
Constructing celebrities as political endorsers: Parasocial acts, cultural power, and cultural capital
พ.ศ. 2558
Parasociality and Habitus in Celebrity Consumption and Political Culture