Brand-celebrity match and its impact on advertising effectiveness
พ.ศ. 2558
Does advertisement and celebrity endorsements influence the Korean cosmetic products purchase intention? Empirical evidence among Netizen in Kota Samarahan, Sarawak
Universiti Teknologi MARA พ.ศ. 2562
STUDENTS’ PERCEPTION TOWARDS THE USE OF KOREAN CELEBRITY ENDORSEMENT IN TELEVISION ADVERTISEMENT
Universiti Putra Malaysia พ.ศ. 2561
Malaysian female users’ purchase intentions of celebrity-endorsed products on instagram: A parasocial interaction perspective
Universiti Islam Antarabangsa Malaysia พ.ศ. 2563
Consumer attitudes toward advertisement and brand, based on the number of endorsers and product involvement: An experimental study
Universitas Airlangga พ.ศ. 2560
THE EFFECTS OF ADVERTISING STRATEGIES ON CONSUMER TRUST: A CASE OF SKIN CARE PRODUCTS IN TAIWAN
พ.ศ. 2559
Investigating Islamic advertising ethics: Perceptions of Indonesian Muslims
พ.ศ. 2560
THE IMPACT OF RELATIONSHIP MARKETING STRATEGY IN INDONESIA RETAIL INDUSTRIES