Effect of celebrity endorsers in advertising in Indonesia: A review of consumer-celebrity relations
พ.ศ. 2563
Does advertisement and celebrity endorsements influence the Korean cosmetic products purchase intention? Empirical evidence among Netizen in Kota Samarahan, Sarawak
Universiti Teknologi MARA พ.ศ. 2562
MARKETING STRATEGIES AFFECTING CHINESE TOURISTS’ DECISION MAKING AND LOYALTY TOWARD MEDICAL AND WELLNESS TOURISM IN THAILAND
THE MEDIATING EFFECT OF BRAND TRUST ON THE INFLUENCE OF COMMUNICATION, PRICE, AND PRODUCT QUALITY ON CONSUMER PURCHASE BEHAVIOUR IN A LESS-DEVELOPED COUNTRY
Universiti Utara Malaysia พ.ศ. 2559
The Effect of Brand Trilogy on Cosmetic Brand Loyalty
พ.ศ. 2562
Impact on Patient Trust of Healthcare Facility and its Implication on Brand Trust
พ.ศ. 2561
Brand-celebrity match and its impact on advertising effectiveness
พ.ศ. 2558
THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION
พ.ศ. 2561
Effects of brand-and customer-related factors on purchase decision on chinese smartphone brands in thailand