บทความวิจัยพ.ศ. 2559
THE MEDIATING EFFECT OF BRAND TRUST ON THE INFLUENCE OF COMMUNICATION, PRICE, AND PRODUCT QUALITY ON CONSUMER PURCHASE BEHAVIOUR IN A LESS-DEVELOPED COUNTRY
Universiti Utara Malaysia พ.ศ. 2559
คำสำคัญ
Perceived qualitybrand trust to purchase behaviourBuilding brand trustperceived communication