MEDIATING ROLE OF CONSUMER INVOLVEMENT BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER EVALUATION: COMPARATIVE STUDY OF HIGH AND LOW INVOLVEMENT PRODUCT
พ.ศ. 2562
ENTREPRENEURIAL BRANDING AND PURCHASE INTENTION: THE MEDIATING ROLE OF TRUSTWORTHINESS
พ.ศ. 2561
Factors Influencing Online Purchase Intention with The Mediating Role of Customer Satisfaction
Universiti Utara Malaysia พ.ศ. 2562
Brand-celebrity match and its impact on advertising effectiveness
พ.ศ. 2558
Consumer attitudes toward advertisement and brand, based on the number of endorsers and product involvement: An experimental study
Universitas Airlangga พ.ศ. 2560
PENGARUH KREDIBILITAS ENDORSER PADA NIAT BELI KONSUMEN DAN TINGKAT KEPERCAYAAN PADA IKLAN
พ.ศ. 2559
Brand personality toward customer purchase intention: The intermediate role of electronic word-of-mouth and brand equity
พ.ศ. 2559
Influence of Corporate Social Responsibility on Brand Trustworthiness, Perceived Brand Quality, Brand Attitude and Purchase Intentions
สถาบันการจัดการปัญญาภิวัฒน์ พ.ศ. 2563
THE MEDIATING EFFECT OF BRAND TRUST ON THE INFLUENCE OF COMMUNICATION, PRICE, AND PRODUCT QUALITY ON CONSUMER PURCHASE BEHAVIOUR IN A LESS-DEVELOPED COUNTRY
Universiti Utara Malaysia พ.ศ. 2559
AN EMPIRICAL STUDY ON THE FACTORS AFFECTING ONLINE RETAIL BRAND ENGAGEMENT AND PURCHASE INTENTION