THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION
พ.ศ. 2561
Influence of Corporate Social Responsibility on Brand Trustworthiness, Perceived Brand Quality, Brand Attitude and Purchase Intentions
สถาบันการจัดการปัญญาภิวัฒน์ พ.ศ. 2563
Brand personality toward customer purchase intention: The intermediate role of electronic word-of-mouth and brand equity
พ.ศ. 2559
THE MEDIATING EFFECT OF BRAND TRUST ON THE INFLUENCE OF COMMUNICATION, PRICE, AND PRODUCT QUALITY ON CONSUMER PURCHASE BEHAVIOUR IN A LESS-DEVELOPED COUNTRY
Universiti Utara Malaysia พ.ศ. 2559
The role of emotional and rational trust in explaining attitudinal and behavioral loyalty: An insight into SME brands
Universiti Utara Malaysia พ.ศ. 2559
TRUST IN WEBSITE AND ITS EFFECT ON PURCHASE INTENTION FOR YOUNG CONSUMERS ON C2C E-COMMERCE BUSINESS
พ.ศ. 2562
The influence of entrepreneurial skills on business start-up intention among Bumiputra students
Universiti Teknologi MARA พ.ศ. 2561
A Study on Product Innovation Portfolio and Customer Value Creation Bridging Entrepreneurial Risk-Taking Orientation and Marketing Performance
พ.ศ. 2560
Enhancing SMEs employees’ intention on innovative behavior: The role of self-efficacy, thriving and perceived behavioral control
พ.ศ. 2562
Market sensing capability and SMEs performance: The mediating role of product Innovativeness Success