Consumer attitudes toward advertisement and brand, based on the number of endorsers and product involvement: An experimental study
Universitas Airlangga พ.ศ. 2560
THE ROLE OF BRAND ATTITUDE AND BRAND CREDIBILITY AS A MEDIATOR OF THE CELEBRITY ENDORSEMENT STRATEGY TO GENERATE PURCHASE INTENTION
พ.ศ. 2561
Brand-celebrity match and its impact on advertising effectiveness
พ.ศ. 2558
Factors Influencing Online Purchase Intention with The Mediating Role of Customer Satisfaction
Universiti Utara Malaysia พ.ศ. 2562
Effect of celebrity endorsers in advertising in Indonesia: A review of consumer-celebrity relations
พ.ศ. 2563
THE INFLUENCE OF PRODUCTS AND PROMOTIONS ON PURCHASING DECISIONS MEDIATED IN PURCHASE MOTIVATION
พ.ศ. 2562
Antecedents of consumer attitude towards blogger recommendations and its impact on purchase intention
พ.ศ. 2561
Does advertisement and celebrity endorsements influence the Korean cosmetic products purchase intention? Empirical evidence among Netizen in Kota Samarahan, Sarawak
Universiti Teknologi MARA พ.ศ. 2562
Effects of Product Quality, Service Quality and Price Fairness on Customer Engagement and Customer Loyalty