The influence of product attributes on young consumers' purchase decision of makeups among malaysian: The mediating effects of perceived brand image, CEO's image, and quality
The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
Universiti Malaya พ.ศ. 2563
Store image attributes and customer satisfaction of convenience store and implications on retail innovation: The malaysian shopper experience
Universiti Teknologi MARA พ.ศ. 2562
The Effect of Consumer Innovativeness, Perceived Benefits, Perceived Risk, and Brand Image in the Decision to Buy Online
พ.ศ. 2561
Understanding Malaysian Consumers’ Willingness to Buy Organic Personal Care Products: The Moderating Effect of Customer Characteristics
มหาวิทยาลัยนานาชาติแสตมฟอร์ด พ.ศ. 2562
Exploring influences of consumer socialization agents on branded apparel purchase among urban malaysian tweens
Universiti Teknologi MARA พ.ศ. 2556
The Role of Brand Image, Brand Equity and Product Quality toward Customers' Attitudes to Consume Eco Friendly Cosmetic Product (An Empirical Study: Millennial Generation Female Customers in Indonesia)
พ.ศ. 2563
THE MEDIATING EFFECT OF BRAND TRUST ON THE INFLUENCE OF COMMUNICATION, PRICE, AND PRODUCT QUALITY ON CONSUMER PURCHASE BEHAVIOUR IN A LESS-DEVELOPED COUNTRY
Universiti Utara Malaysia พ.ศ. 2559
Factors affecting young adults’ purchase intention of green food products in Malaysia
พ.ศ. 2562
Does CSR Branding Matter to the Young Consumers in Thailand : The Mediation Effect of Product Brand Attitudes
มหาวิทยาลัยกรุงเทพ พ.ศ. 2558
THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY