บทความวิจัยพ.ศ. 2563
The Role of Brand Image, Brand Equity and Product Quality toward Customers' Attitudes to Consume Eco Friendly Cosmetic Product (An Empirical Study: Millennial Generation Female Customers in Indonesia)
พ.ศ. 2563
คำสำคัญ
Brand EquityBrand imageProduct QualityMillennial Generationconsumer attitudesenvironmentally friendly cosmeticsfemale Customers