The Role of Brand Image, Brand Equity and Product Quality toward Customers' Attitudes to Consume Eco Friendly Cosmetic Product (An Empirical Study: Millennial Generation Female Customers in Indonesia)
THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY
พ.ศ. 2561
The influence of product attributes on young consumers' purchase decision of makeups among malaysian: The mediating effects of perceived brand image, CEO's image, and quality
พ.ศ. 2562
Country of Origin Image and Brand Equity from Gender Perspective: Do they matter?
Universitas Indonesia พ.ศ. 2560
Green Purchase Behavior: A Study on Malaysian and Chinese Millennials
Universiti Teknologi MARA พ.ศ. 2562
Brand personality toward customer purchase intention: The intermediate role of electronic word-of-mouth and brand equity
พ.ศ. 2559
Effects of Product Quality, Service Quality and Price Fairness on Customer Engagement and Customer Loyalty
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2562
Understanding Customer Purchase Intention of IT Product on Indonesia
Universitas Muhammadiyah Yogyakarta พ.ศ. 2561
The effect of marketing mix toward brand equity at higher education institutions: A case study in binus online learning Jakarta
พ.ศ. 2562
The Effect of Brand Trilogy on Cosmetic Brand Loyalty
พ.ศ. 2562
THE CUSTOMER PERCEIVING CONSUMER BASED BRAND EQUITY AND INTENTION TO BUY MOBILE PHONE : COMPARATIVE STUDY BETWEEN GENERATIONS IN THAILAND