บทความวิจัยพ.ศ. 2563
The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
Universiti Malaya พ.ศ. 2563
คำสำคัญ
SatisfactionWord-of-mouthRevisit intentionBrand credibilityBrand attachmentHotel attributesMalaysian hotelPost-consumption outcomes