The mediating effects of value on service quality-satisfaction relationship in Malaysian tourism industry
พ.ศ. 2560
Social media marketing communication and consumer-based brand equity: An account of automotive brands in Malaysia
Universiti Utara Malaysia พ.ศ. 2561
Green awareness effects on consumers' purchasing decision: Some insights from Malaysia
พ.ศ. 2556
Service quality and the mediating effect of corporate image on the relationship between customer satisfaction and customer loyalty in the malaysian hotel industry
พ.ศ. 2556
Comparison of marketing mix dimensions between local and international hotel customers in malaysia
Universiti Putra Malaysia พ.ศ. 2556
The influence of brand orientation and knowledge creation on organisational performance of malaysian tourist resorts
พ.ศ. 2562
Effects of resort service quality, location quality and environmental practices on the loyalty of guests within the Malaysian ecotourism industry
Universiti Sains Malaysia พ.ศ. 2558
The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
Universiti Malaya พ.ศ. 2563
The Influence of Brand Image, Service Quality and Guest Satisfaction on Guest Loyalty
พ.ศ. 2561
The influence of destination personality on brand image evaluation among archaeological tourists