Brand credibility, perceived quality and perceived value: A study of customer satisfaction
Universiti Putra Malaysia พ.ศ. 2560
The influence of hotel attributes on brand attachment and post-consumption outcomes: The mediating effects of brand credibility
Universiti Malaya พ.ศ. 2563
The Rational Factors of Perceived Quality and Perceived Value as the Drivers of Customer Satisfaction and Brand Loyalty
พ.ศ. 2562
Effects of Product Quality, Service Quality and Price Fairness on Customer Engagement and Customer Loyalty
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2562
Service quality and the mediating effect of corporate image on the relationship between customer satisfaction and customer loyalty in the malaysian hotel industry
พ.ศ. 2556
Value-Based Fairness in Malaysian Five-Star Resorts: Measuring the Roles of Service-Related Attributes and Guest Behavioral Loyalty
พ.ศ. 2562
The Driving of Customer Loyalty: Relational Approach, Perceived Value and Corporate Image