Examining the Effect of Persuasive Message of Beauty Vloggers on Information Acceptance of eWOM and Purchase Intention: The Study of Consumers of Beauty Products in Jabodetabek, Indonesia
Factors Influencing Cosmetics Purchase Intention in Thailand : A Study on the Relationship of Credibility and Reputation with in Persuasive Capabilities of Beauty Bloggers
พ.ศ. 2557
Does advertisement and celebrity endorsements influence the Korean cosmetic products purchase intention? Empirical evidence among Netizen in Kota Samarahan, Sarawak
Universiti Teknologi MARA พ.ศ. 2562
Factors influencing electronic word of mouth (eWOM) engagement on social networking sites in Malaysia
Universiti Putra Malaysia พ.ศ. 2559
Malaysian female users’ purchase intentions of celebrity-endorsed products on instagram: A parasocial interaction perspective
Universiti Islam Antarabangsa Malaysia พ.ศ. 2563
Packaging Consumption: Stylistic Devices and Persuasive Functions of American and Indonesian Advertising Slogans
มหาวิทยาลัยคริสเตียน พ.ศ. 2561
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS
พ.ศ. 2562
The effect of involvement and electronic word of mouth (eWOM) on brand image and its impact on consumers brand switching of mamypoko
พ.ศ. 2559
The Influence of Customer Engagement on Emotion, Purchase Intention, and Positive User-generated Content (UGC) Spread on Instagram
Universiti Teknologi MARA พ.ศ. 2563
THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION