THE FACTORS INFLUENCING ON PURCHASE INTENTION OF THAI AND CHINESE CUSTOMERS TOWARDS THE HOTEL INDUSTRY IN BANGKOK, THAILAND
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2562
THE EFFECT OF E-WORD OF MOUTH (E-WOM) ON VARIOUS FACTORS INFLUENCING CUSTOMERS’ HOTEL BOOKING INTENTION
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2562
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS
พ.ศ. 2562
The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers’ Involvements in Purchasing Decisions?
พ.ศ. 2561
The effect of involvement and electronic word of mouth (eWOM) on brand image and its impact on consumers brand switching of mamypoko
Factors influencing electronic word of mouth (eWOM) engagement on social networking sites in Malaysia
Universiti Putra Malaysia พ.ศ. 2559
Brand personality toward customer purchase intention: The intermediate role of electronic word-of-mouth and brand equity
พ.ศ. 2559
The Role of Opinion Leadership Characteristics and Brand Commitment as Drivers of Brand-Related Electronic Word of Mouth (EWOM) in Social Networking Sites (SNS)
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2563
The Influences of Corporate’s Message Appeal and Electronic Word of Mouth on Consumer Response