The effect of involvement and electronic word of mouth (eWOM) on brand image and its impact on consumers brand switching of mamypoko
พ.ศ. 2559
The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers’ Involvements in Purchasing Decisions?
พ.ศ. 2561
Investigating The Measurement of Consumers’ Electronic Word-of-Mouth (EWOM), Intrinsic and Extrinsic Motives, and Satisfaction of Islamic Insurance (Takaful)
Universiti Utara Malaysia พ.ศ. 2562
Brand personality toward customer purchase intention: The intermediate role of electronic word-of-mouth and brand equity
พ.ศ. 2559
The Influences of Corporate’s Message Appeal and Electronic Word of Mouth on Consumer Response
สถาบันบัณฑิตพัฒนบริหารศาสตร์ พ.ศ. 2561
THE FACTORS INFLUENCING ON PURCHASE INTENTION OF THAI AND CHINESE CUSTOMERS TOWARDS THE HOTEL INDUSTRY IN BANGKOK, THAILAND
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2562
ANALYZING THE IMPACT OF WORD OF MOUTH AND EXPERIENCE QUALITY ON SCHOOL CHOICE DECISION THROUGH PERCEIVED VALUE AND BRAND IMAGE
พ.ศ. 2563
Factors influencing electronic word of mouth (eWOM) engagement on social networking sites in Malaysia