THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS
พ.ศ. 2562
The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers’ Involvements in Purchasing Decisions?
พ.ศ. 2561
THE EFFECT OF E-WORD OF MOUTH (E-WOM) ON VARIOUS FACTORS INFLUENCING CUSTOMERS’ HOTEL BOOKING INTENTION
The Role of Opinion Leadership Characteristics and Brand Commitment as Drivers of Brand-Related Electronic Word of Mouth (EWOM) in Social Networking Sites (SNS)
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2563
The Influences of Corporate’s Message Appeal and Electronic Word of Mouth on Consumer Response
สถาบันบัณฑิตพัฒนบริหารศาสตร์ พ.ศ. 2561
Brand personality toward customer purchase intention: The intermediate role of electronic word-of-mouth and brand equity
พ.ศ. 2559
THE INFLUENCE OF PERCEIVED SERVICE PERFORMANCE ON GENERATION Z’S EWOM INTENTIONS IN THE FOOD SERVICE SECTOR