The Role of Opinion Leadership Characteristics and Brand Commitment as Drivers of Brand-Related Electronic Word of Mouth (EWOM) in Social Networking Sites (SNS)
The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers’ Involvements in Purchasing Decisions?
พ.ศ. 2561
The effect of involvement and electronic word of mouth (eWOM) on brand image and its impact on consumers brand switching of mamypoko
พ.ศ. 2559
Informational Influence of Social Network Sites on Consumer Engagement Intention: A Context of Civic Engagement
มหาวิทยาลัยกรุงเทพ พ.ศ. 2559
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS
พ.ศ. 2562
THE EFFECT OF BRAND TRUST AND BRAND COMMUNITY COMMITMENT ON ONLINE BRAND EVANGELISM BEHAVIOUR
พ.ศ. 2559
Brand personality toward customer purchase intention: The intermediate role of electronic word-of-mouth and brand equity
พ.ศ. 2559
THE INFLUENCE OF PERCEIVED SERVICE PERFORMANCE ON GENERATION Z’S EWOM INTENTIONS IN THE FOOD SERVICE SECTOR
มหาวิทยาลัยเกษตรศาสตร์ พ.ศ. 2561
THE EFFECT OF E-WORD OF MOUTH (E-WOM) ON VARIOUS FACTORS INFLUENCING CUSTOMERS’ HOTEL BOOKING INTENTION