Factors influencing electronic word of mouth (eWOM) engagement on social networking sites in Malaysia
Universiti Putra Malaysia พ.ศ. 2559
User Acceptance Modeling toward E-Health-Based Social Network Sites: Case Study Utilization of Facebook as a Media to Share Knowledge about Health
พ.ศ. 2557
Social commerce an extended technology acceptance model: The mediating effect of perceived ease of use and perceived usefulness
พ.ศ. 2562
THE IMPACT OF SOCIAL MEDIA INFLUENCER AND BRAND IMAGES TO PURCHASE INTENTION
พ.ศ. 2562
The Role of Opinion Leadership Characteristics and Brand Commitment as Drivers of Brand-Related Electronic Word of Mouth (EWOM) in Social Networking Sites (SNS)
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2563
Social Media Addiction: Role of Web and Digital Experience on Buying Decision Intention and the Moderating Effect of Consumer Review
พ.ศ. 2562
Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media
พ.ศ. 2560
The impact of social network marketing on consumer purchase intention in Pakistan: Consumer engagement as a mediator
พ.ศ. 2560
Investigating the Roles of Social Influences in Consumers’ Responses to Online Social Network Ads: A Case of Thailand