The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers’ Involvements in Purchasing Decisions?
พ.ศ. 2561
Consumer attitudes toward advertisement and brand, based on the number of endorsers and product involvement: An experimental study
Universitas Airlangga พ.ศ. 2560
THE EFFECT OF PERCEIVED VALUE BY THE TOURISTS TOWARD ELECTRONIC WORD OF MOUTH ACTIVITY: THE MODERATING ROLE OF CONSPICUOUS TENDENCY
Universitas Airlangga พ.ศ. 2563
WHAT HAPPENS AFTER THEY LAUGH: HOW HUMOROUS ADVERTISEMENTS HAVE AN EFFECT ON CONSUMERS’ ATTITUDES, WORD OF MOUTH INTENTIONS, AND PURCHASE INTENTIONS, WITH THE NEED FOR HUMOR PLAYING A MODERATING ROLE