THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON LOYALTY WITH PERCEPTION OF VALUE AS A MEDIATION VARIABLE
พ.ศ. 2561
THE INFLUENCE OF ELECTRONIC WORD OF MOUTH (EWOM), BRAND IMAGE, AND PRICE ON RE-PURCHASE INTENTION OF AIRLINE CUSTOMERS
พ.ศ. 2562
How popular culture affects brand identity and perceived quality in consumer decision making
พ.ศ. 2559
The effect of involvement and electronic word of mouth (eWOM) on brand image and its impact on consumers brand switching of mamypoko
พ.ศ. 2559
Service Recovery and Its Effect on Students’ Satisfaction, Trust, and WOM Communication
พ.ศ. 2561
Brand credibility, perceived quality and perceived value: A study of customer satisfaction
Universiti Putra Malaysia พ.ศ. 2560
THE MEDIATING EFFECT OF BRAND TRUST ON THE INFLUENCE OF COMMUNICATION, PRICE, AND PRODUCT QUALITY ON CONSUMER PURCHASE BEHAVIOUR IN A LESS-DEVELOPED COUNTRY
Universiti Utara Malaysia พ.ศ. 2559
The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers’ Involvements in Purchasing Decisions?
พ.ศ. 2561
THE EFFECT OF E-WORD OF MOUTH (E-WOM) ON VARIOUS FACTORS INFLUENCING CUSTOMERS’ HOTEL BOOKING INTENTION
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2562
THE EFFECT OF PERCEIVED VALUE BY THE TOURISTS TOWARD ELECTRONIC WORD OF MOUTH ACTIVITY: THE MODERATING ROLE OF CONSPICUOUS TENDENCY