บทความวิจัยพ.ศ. 2559
Investigating the effects of consumer innovativeness, service quality and service switching costs on service loyalty in the mobile phone service context
Universiti Teknologi Malaysia พ.ศ. 2559
คำสำคัญ
Service QualityConsumer innovativenessService SatisfactionService LoyaltyMobile phone service usersService switching cost