Investigating the effects of consumer innovativeness, service quality and service switching costs on service loyalty in the mobile phone service context
The Moderator Effects of Switching Costs and Customer Expertise in the SatisfactionRepurchase Intention Relationship for Mobile Telecommunication Services
พ.ศ. 2558
Effects of Product Quality, Service Quality and Price Fairness on Customer Engagement and Customer Loyalty
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2562
Mobile phone customer loyalty in Thailand: A path analysis case study
THE EFFECT OF PERCEIVED VALUE, TECHNOLOGY ACCEPTANCE, AND E-SERVICE QUALITY ON CUSTOMER SATISFACTION AND SERVICE LOYALTY FOR INSTANT MESSAGE PROVIDERS BUSINESS