ปัญหาและแนวทางแก้ไขเพื่ออนาคตของการค้าปลีกที่ยั่งยืน

บทคัดย่อ

The objectives of this study are (1) to study and find out how to protect retail business in the long run fairly and to manage the retail store successfully, (2) to study and find out how to solve the unfairness of manufactures for the modernized retail store, and (3) to study the relationship between community participation and the survival of retail system. A mixed method of quantitative and qualitative are employed. For the quantitative method, questionnaires are used with 4 samples consist of 1) traditional retail stores 2) consumers 3) manufactures and 4) suppliers in order to analyze the data as follows: 1. The problems and weaknesses of the traditional retail stores currently are lack of product diversity, declining demand, lack of maintenance, unorganized product management, unclear price tag, and lack of essential facilities such as cash register, car parking, and etc. The high product cost per unit made the price of traditional retail store higher than modernized retail store. Furthermore, the traditional retail store does not provide freedom of purchase for the customers; therefore the customer’s demand is declining. 2. The traditional retail store should improve their store in 4 aspects which are 1) develop the store organization modernized, the shelf system categorized, the easy access, and the opportunity of customers to purchase independently 2) identify the target group in order to select suitable product for customers and be able to improve the store unique 3) use technology to develop the store management and 4) use more marketing strategy for traditional retail store. 3. Major problem of the large retail store is the rapid branch expansion which cause the imbalance of business behavior, exaggerated advertise, the sale price below the capital, the competition between house brand product and traditional retail store, the unfair contract between the large retail store and manufactures or between vendors and modernized retail store which empower the market control improperly. 4. The tendencies of retail store in the future are the traditional retail store will be decreasing continually because of the disadvantage competition and the inadaptable changing; the number of the large retail store will be increasing if the government does not have proper rules or regulations; the large retail store will be adjusted into many small retail stores located in the communities; the producing of low-priced own brand to compete the manufactures and suppliers which cause the argument between the traditional retail store and the large retail store; the using of law to protect consumers; the increasing of SMEs ; and the increasing of foreign investors. 5. The suggestion for developing sustainable traditional retail stores should consider 4 aspects which are 1) equality 2) faithfulness 3) next generation and 4) environment, economics, and social. These suggestions would be forced to law in area, category, distance (between 1-10 km.), population (200,000 per modernized retail store), standard of facilities, business expansion plan (3-4 years prior), service hour (MondaySaturday/ 10 a.m.- 5 p.m., late close on Thursday or Friday until 9 p.m.), Environmental Impact Assessment (EIA), public hearing for community participation before changing or increasing the number of branches, as well as setting business strategy sincerely and faithfully.

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