Factors Influencing Online Purchase Intention with The Mediating Role of Customer Satisfaction
Universiti Utara Malaysia พ.ศ. 2562
Does advertisement and celebrity endorsements influence the Korean cosmetic products purchase intention? Empirical evidence among Netizen in Kota Samarahan, Sarawak
Universiti Teknologi MARA พ.ศ. 2562
MEDIATING ROLE OF CONSUMER INVOLVEMENT BETWEEN CELEBRITY ENDORSEMENT AND CONSUMER EVALUATION: COMPARATIVE STUDY OF HIGH AND LOW INVOLVEMENT PRODUCT
พ.ศ. 2562
STUDENTS’ PERCEPTION TOWARDS THE USE OF KOREAN CELEBRITY ENDORSEMENT IN TELEVISION ADVERTISEMENT