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MOBILE PAYMENT SERVICES ADOPTION: AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION ON ADOPTION INTENTION
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INTENTION to USE MOBILE COMMERCE in INDONESIA with TECHNOLOGY ACCEPTANCE MODEL APPROACH
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COMPROMISE EFFECT ON CONSUMERS' BEHAVIOR
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Determinants of consumer attitudes toward mobile advertising: A cross-border study between Malaysia and Indonesia using PLS-MGA
Universiti Putra Malaysia พ.ศ. 2562
The contribution of perceived firm marketing innovation initiatives to customer perceived value and loyalty: Does switching experience really matter?
Universiti Sains Malaysia พ.ศ. 2559
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Brand credibility, perceived quality and perceived value: A study of customer satisfaction
Universiti Putra Malaysia พ.ศ. 2560
Continuance intention in mobile commerce usage activities among young Malaysian consumers
Universiti Teknologi MARA พ.ศ. 2562
Adoption Behavior in Sustaining the Mobile Banking Services