Determinants of consumer attitudes toward mobile advertising: A cross-border study between Malaysia and Indonesia using PLS-MGA
Universiti Putra Malaysia พ.ศ. 2562
Attitude towards advertising among young adults: A comparative study by ethnicity
พ.ศ. 2558
Consumer attitudes toward advertisement and brand, based on the number of endorsers and product involvement: An experimental study
Universitas Airlangga พ.ศ. 2560
Mobile marketing services: What’s influence gen y consumers to accept it?
พ.ศ. 2562
MOBILE PAYMENT SERVICES ADOPTION: AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION ON ADOPTION INTENTION
มหาวิทยาลัยมหิดล พ.ศ. 2561
Social Media Advertising via Mobile Device to Enhance Consumer Brand Engagement Brand Loyalty and Purchase Intention: Literature Review