MOBILE PAYMENT SERVICES ADOPTION: AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION ON ADOPTION INTENTION
BEHAVIORAL INTENTION OF BANGKOKIANS TO ADOPT MOBILE PAYMENT SERVICES BY TYPE OF USERS
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2561
Attitudes toward mobile advertising: A study of mobile web display and mobile app display advertising
พ.ศ. 2557
An Investigation of Factors Influencing Intention to Use Mobile Wallets of Mobile Financial Services Providers in Myanmar
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2563
Mobile marketing services: What’s influence gen y consumers to accept it?
พ.ศ. 2562
The value perspective to adopt mobile banking
Universiti Putra Malaysia พ.ศ. 2556
Factors of adoption intention for near field communication mobile payment
Universiti Teknologi MARA พ.ศ. 2561
THE EFFECT OF PERCEIVED VALUE, TECHNOLOGY ACCEPTANCE, AND E-SERVICE QUALITY ON CUSTOMER SATISFACTION AND SERVICE LOYALTY FOR INSTANT MESSAGE PROVIDERS BUSINESS