Service quality and the mediating effect of corporate image on the relationship between customer satisfaction and customer loyalty in the malaysian hotel industry
พ.ศ. 2556
Exploring usefulness of CRM and it in Malaysian hotel industry: A qualitative approach
Universiti Utara Malaysia พ.ศ. 2556
The Influence of Brand Image, Service Quality and Guest Satisfaction on Guest Loyalty
พ.ศ. 2561
A model linking HRM practices, serviceoriented OCBs & organizational performance in Malaysian hotel industry
Universiti Putra Malaysia พ.ศ. 2563
A conceptual model of tourist satisfaction
Universiti Teknologi Malaysia พ.ศ. 2559
A corporate social responsibility measurement model for sport organizations
พ.ศ. 2558
Modeling an effective corporate social responsibilitybased on systems theory and management functions: A case study in Indonesia
พ.ศ. 2561
Investigating the relationship between corporate citizenship culture and organisational performance in the Malaysian context
Universiti Teknologi MARA พ.ศ. 2557
The dimension of service quality and its impact on customer satisfaction, trust, and loyalty: A case of Malaysian banks
พ.ศ. 2558
The mediating role of customer satisfaction in customer retention model: A case of local automobile brands in Malaysia