PRICE PERCEPTION: EFFECT OF COUPON PRONENESS AND SALE PRONENESS ON CONSUMER IMPULSE BUYING
พ.ศ. 2561
Attitudes toward mobile advertising: A study of mobile web display and mobile app display advertising
พ.ศ. 2557
The moderating role of price sensitivity and social norm in understanding customer loyalty among passengers of low-cost carrier in Malaysia
Universiti Teknologi MARA พ.ศ. 2562
Mobile marketing services: What’s influence gen y consumers to accept it?
พ.ศ. 2562
Marketing value coverage model elements affecting consumers' adoption of 4G wireless technology: Empirical insights
พ.ศ. 2557
Stock price reaction to cash dividend announcements in Vietnam
พ.ศ. 2560
Investigating the effects of consumer innovativeness, service quality and service switching costs on service loyalty in the mobile phone service context
Universiti Teknologi Malaysia พ.ศ. 2559
Effects of brand experience and product involvement on brand loyalty for vietnamese consumers
พ.ศ. 2558
Luxury Value Perceptions and Attitude toward Purchase Intention of Luxury Automobiles in Thailand
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2559
Effects of brand-and customer-related factors on purchase decision on chinese smartphone brands in thailand