Determinants of consumer attitudes toward mobile advertising: A cross-border study between Malaysia and Indonesia using PLS-MGA
Universiti Putra Malaysia พ.ศ. 2562
FACTORS INFLUENCING THE USE OF M-COMMERCE: AN EXTENDED TECHNOLOGY ACCEPTANCE MODEL PERSPECTIVE
Universiti Islam Antarabangsa Malaysia พ.ศ. 2561
Mobile marketing services: What’s influence gen y consumers to accept it?
พ.ศ. 2562
Determinants affecting mobile banking adoption by generation Y based on the Uni?ed Theory of Acceptance and Use of Technology Model modi?ed by the Technology Acceptance Model concept
MOBILE PAYMENT SERVICES ADOPTION: AN EMPIRICAL INVESTIGATION OF THE EFFECTS OF CUSTOMER PERCEIVED VALUE AND CUSTOMER SATISFACTION ON ADOPTION INTENTION
มหาวิทยาลัยมหิดล พ.ศ. 2561
Decision-Making Models for Using Multimedia Marketing in Enterprises
พ.ศ. 2563
Adoption Behavior in Sustaining the Mobile Banking Services
พ.ศ. 2563
Factors Affecting Consumers Adoption of Mobile Banking in Bangladesh: An Empirical Study