Identifying the mediating role of corporate reputation in the relationship between selected RepTrakTM facets and customer loyalty of Malaysia Airlines Berhad
The mediating role of customer satisfaction in customer retention model: A case of local automobile brands in Malaysia
พ.ศ. 2559
Service quality and the mediating effect of corporate image on the relationship between customer satisfaction and customer loyalty in the malaysian hotel industry
พ.ศ. 2556
The Role of Customer Engagement in Enhancing Passenger Loyalty in IndonesianAirline Industry: Relationship Marketing Approach
พ.ศ. 2558
The moderating role of price sensitivity and social norm in understanding customer loyalty among passengers of low-cost carrier in Malaysia
Universiti Teknologi MARA พ.ศ. 2562
A Structural Model of the Relationship between Marketing Efforts on Social Media, Brand Equity and Customer Loyalty with Airline Social Media Brands in Thailand
Mediating role of co-creation strategy on the relationship between business model innovation and corporate reputation: A case study on Indonesian telecommunication firms
พ.ศ. 2562
Factors affecting customer loyalty in the telecommunications industry in the Klang Valley, Malaysia
Universiti Putra Malaysia พ.ศ. 2558
The impact of relational value towards customer brand relationship stickiness in the context of Malaysian public higher education service
พ.ศ. 2560
THE ROLE OF CUSTOMER TRUST IN MEDIATING INFLUENCE OF BRAND IMAGE AND BRAND AWARENESS OF THE PURCHASE INTENTION IN AIRLINE TICKETS ONLINE
พ.ศ. 2561
THE IMPACT OF RELATIONSHIP MARKETING STRATEGY IN INDONESIA RETAIL INDUSTRIES