บทความวิจัยพ.ศ. 2563
Identifying the mediating role of corporate reputation in the relationship between selected RepTrakTM facets and customer loyalty of Malaysia Airlines Berhad
Universiti Putra Malaysia พ.ศ. 2563
คำสำคัญ
Customer LoyaltyReputationAviation Industrycorporate & marketing communicationRepTrakTM model