THE EFFECT OF ONLINE SERVICE QUALITY AND CONSUMERS’ MOTIVATION ON WILLINGNESS TO PARTICIPATE IN CO-CREATION ACTIVITIES
Universitas Gadjah Mada พ.ศ. 2562
The effect of customer-brand relationship investments on customer engagement: An imperative for sustained competitiveness
พ.ศ. 2558
The impact of leader engagement on the creation of innovation culture
พ.ศ. 2559
The Relationship between Social Media and Customer Engagement among Social Media Users
Universiti Teknologi MARA พ.ศ. 2562
Customer Engagement through Social Media: Learnings from Hospitality Industry in India
พ.ศ. 2560
Effects of Product Quality, Service Quality and Price Fairness on Customer Engagement and Customer Loyalty
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2562
Investigating the effects of consumer innovativeness, service quality and service switching costs on service loyalty in the mobile phone service context
Universiti Teknologi Malaysia พ.ศ. 2559
Influence of extrinsic value on customer participation in value co-creation behaviour: Empirical investigation using SEM approach
พ.ศ. 2559
Understanding customer co-creation activities in higher education: Groupings, characteristics and implications
พ.ศ. 2562
Co-creation and service innovation as performance indicators in the hospitality industry