The mediating effects of value on service quality-satisfaction relationship in Malaysian tourism industry
พ.ศ. 2560
The impact of relational value towards customer brand relationship stickiness in the context of Malaysian public higher education service
พ.ศ. 2560
Do malaysian consumers participation behavior leads to attitudinal loyalty in spa & wellness services?
พ.ศ. 2562
Effect of Customer Value and Experiential Marketing to Customer Loyalty with Customer Satisfaction as Intervening Variable
พ.ศ. 2563
User engagement mechanisms of online co-design service: Does user innovativeness matter?
พ.ศ. 2562
THE EFFECT OF ONLINE SERVICE QUALITY AND CONSUMERS’ MOTIVATION ON WILLINGNESS TO PARTICIPATE IN CO-CREATION ACTIVITIES
Universitas Gadjah Mada พ.ศ. 2562
The Role of Service Encounter Interaction Behavior in Activating Customer Participation and Co-Creating Value in the Health Care Service
พ.ศ. 2559
The Relationships between Member Participation, Trust, Behavioural Loyalty, and the Moderating Effect of Ethnicity: An Explanatory Study of Value Co-Creation among Cooperative Members in Sarawak