Examining the Moderating Role of Consumer Determinants in the Relationship between Brand Equity and Behavioral Intentions:A Case of Nike Athletic Shoe Brand
จุฬาลงกรณ์มหาวิทยาลัย พ.ศ. 2563
How Waterpark Image, Price Fairness, and Satisfaction Create Behavioral Intentions: Moderating Effects of Novelty- Seeking