Anthropomorphism in advertising: The effect of anthropomorphic product demonstration on consumer purchase intention
พ.ศ. 2560
Perceived influence of interactive television advertising conceptual design model toward impulse purchase tendency: A survey
พ.ศ. 2559
Green awareness effects on consumers' purchasing decision: Some insights from Malaysia
พ.ศ. 2556
Relationship between product factors, advertising, and purchase intention of Halal cosmetic
Universiti Putra Malaysia พ.ศ. 2556
Understanding Customer Purchase Intention of IT Product on Indonesia
Universitas Muhammadiyah Yogyakarta พ.ศ. 2561
Does advertisement and celebrity endorsements influence the Korean cosmetic products purchase intention? Empirical evidence among Netizen in Kota Samarahan, Sarawak
Universiti Teknologi MARA พ.ศ. 2562
Attitudes toward mobile advertising: A study of mobile web display and mobile app display advertising
พ.ศ. 2557
CONSUMER ATTITUDE, BEHAVIORAL INTENTION, AND WATCHING BEHAVIOR OF ONLINE VIDEO ADVERTISING ON YOUTUBE
พ.ศ. 2563
The Effects of Advertising and Sales Promotion on Brand Awareness for A Food Product Brand in Wholesale Shops, Bangkok and Metropolitan Areas
มหาวิทยาลัยเกษตรศาสตร์ พ.ศ. 2562
ADVERTISEMENT EFFECTIVITY: VISIBILITY, CREDIBILITY, ATTRACTION AND POWER ON PURCHASING DECISION AND ITS IMPACT ON CUSTOMER SATISFACTION