บทความวิจัยพ.ศ. 2559
Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation
พ.ศ. 2559
คำสำคัญ
anticipated emotion of othersantisipasi emosi orang lainconsumer achievement motivationgift giving behaviormotivasi berprestasi konsumenperilaku konsumen mencari prestisperilaku memberi hadiahprestige-seeking consumer behavior