The effects of companies’ social irresponsibility on consumers’ negative emotions toward the brand and their behavior
พ.ศ. 2559
Achievement as Gift and Prestige: Formulating Anticipated Emotion of Others as New Determinant of Consumer Motivation
พ.ศ. 2559
Impact of instrumental and social-psychological beliefs on customer satisfaction with online product recommendations
พ.ศ. 2559
Effect of Functional Convenience and Representational Delight on Positive Emotional Effect and Impulse Buying of Discount Group Site Users in Indonesia
พ.ศ. 2563
Role of Consumption Emotions Mediate Perceived Service Fairness to the Service Satisfaction and Its Impact on Customers’ Behavioral Intentions