The influence of product attributes on young consumers' purchase decision of makeups among malaysian: The mediating effects of perceived brand image, CEO's image, and quality
พ.ศ. 2562
Understanding Malaysian Consumers’ Willingness to Buy Organic Personal Care Products: The Moderating Effect of Customer Characteristics
The Impact of Electronic Word of Mouth (E-WoM) on Brand Equity of Imported Shoes: Does a Good Online Brand Equity Result in High Customers’ Involvements in Purchasing Decisions?