Investigating consumer optimum stimulation level and exploratory online buying behavior
พ.ศ. 2561
A Study on the Impact of Consumer Innovativeness to Purchase Intention of Battery Electriccar in Thailand.
มหาวิทยาลัยบูรพา พ.ศ. 2560
Investigating the effects of consumer innovativeness, service quality and service switching costs on service loyalty in the mobile phone service context