THE RELATIONSHIP AMONG BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY, BRAND TRUST, BRAND LOYALTYAND BRAND EQUITY OF CUSTOMER IN CHINAS ANTIVIRUS SOFTWARE INDUSTRY
Chinese consumers' brand loyalty for consumer products: Importance of brand personality as major antecedent of brand loyalty
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Exploring the strategic role of brand equity towards competitive advantage in the smartphone industry
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THE EFFECT OF SERVICE QUALITY AND BRAND IMAGE ON LOYALTY WITH PERCEPTION OF VALUE AS A MEDIATION VARIABLE
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THE EFFECT OF BRAND IMAGE AND PRODUCT ATTRIBUTES ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY
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Brand credibility, perceived quality and perceived value: A study of customer satisfaction
Universiti Putra Malaysia พ.ศ. 2560
Understanding Customer Purchase Intention of IT Product on Indonesia
Universitas Muhammadiyah Yogyakarta พ.ศ. 2561
THE INFLUENCE OF SERVICE QUALITY AND BRAND EQUITY ON CUSTOMER LOYALTY OF 5 STAR HOTELS IN YUNNAN PROVINCE OF CHINA
มหาวิทยาลัยบูรพา พ.ศ. 2561
THE EFFECT OF BRAND IDENTITY, BRAND IMAGE, AND PERCEIVED VALUE ON LOYALTY WITH CUSTOMER SATISFACTION AS MEDIATION VARIABLE FOR COSTUMER FRESH JUICE BINTARO
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Effects of Product Quality, Service Quality and Price Fairness on Customer Engagement and Customer Loyalty