The Relationship between Proactive and Responsive Market Orientation, Seven Marketing Activities Lever (7As), and Expectation of Service: An Empirical Evidence from 3-5-star Hotels Business in Thailand
มหาวิทยาลัยมหาสารคาม พ.ศ. 2562
Entrepreneurial Marketing Strategic Posture, Marketing Activities, and Firm Performance: Evidence from the Thai Hotel Industry
มหาวิทยาลัยอัสสัมชัญ พ.ศ. 2561
Thailand’s low-cost carrier airline industry: Is the services marketing mix the elixir for economic growth and prosperity?
Strategy Implementation to Organizational Competency Development in Tourist Accommodation in Thailand: An Exploratory Research with the McKinsey Seven S’s (7S’s) Approach