บทความวิจัยพ.ศ. 2559
The Influence of Customer-Based Brand Equity on Event Loyalty: A Case Study of the Three Gorges Migrant Cultural Festival, Chongqing, China
พ.ศ. 2559
คำสำคัญ
ChinaChongqingcustomer-based brand equity (CBBE)event imageevent awarenessevent loyaltyevent qualityevent value.