Brand personality scale: How do Indian consumers interpret the personality dimensions?
พ.ศ. 2558
Measuring Brand Loyalty of Coffee Shop Visitors in Jakarta
พ.ศ. 2560
Brand credibility, perceived quality and perceived value: A study of customer satisfaction
Universiti Putra Malaysia พ.ศ. 2560
Consumer Evaluations of Co-Branding: Analyzing the Relationship of Brand Image Consistency, Brand Personality Similarity, Brand Extension Authenticity, and the Congruency between For-profit and Non-profit Parent Brand