การศึกษาศักยภาพแหล่งท่องเที่ยวเชิงมรดกวัฒนธรรม The objectives of this research were 1) to examine the cultural heritage tourist attractions in Phra Nakhon Sri Ayutthaya Province through an in-depth interview with 22 purposively-selected stakeholders comprising a group of representatives from governmental sectors, a group of representatives from private sectors and community representatives in Phra Nakhon Sri Ayutthaya Province, using a quasi-structured interview method, and 2) to conduct an opinion survey from 400 purposively-selected informants consisting of representatives from a private sector, community representatives and tourists The findings showed that the cultural heritage tourism in Phra Nakhon Sri Ayutthaya Province was 1) attraction at cultural heritage tourist sites has a high level of potential ( x?= 3.77, S.D. = 0.70). There were district historical sites of cultural