Between technological advancement and protectionism: The bumpy evolution from MP3 players to smartphones in Korea
พ.ศ. 2562
Accumulated and accumulable cultures: The case of public and private initiatives toward K-Pop
พ.ศ. 2562
K-pop, aspiration of modernization and strategical non-compliance among the Malay women's circle K-pop, aspirasi kemodenan dan ketidakpatuhan strategik dalam kalangan wanita Melayu
Universiti Malaya พ.ศ. 2562
Wrestling with or embracing digitization in the music industry: The contrasting business strategies of j-pop and k-pop
พ.ศ. 2561
The Success of K-pop: How Big and Why so Fast?
พ.ศ. 2560
Understanding the hallyu backlash in Southeast Asia: A case study of consumers in Thailand, Malaysia and Philippines
พ.ศ. 2560
From localization to glocalization: Contriving Korean pop culture to meet glocal demands
พ.ศ. 2560
Amber Liu, K-Pop tomboy: Reshaping femininity in mainstream K-Pop
พ.ศ. 2560
K-pop strategy seen from the viewpoint of cultural hybridity and the tradition of the Gwangdae
พ.ศ. 2560
Hallyu and the traditional cultural genes of Korea