Intercepting Stimulus-Organism-Response Model, Theory of Planned Behavior and Theory of Expectancy Confirmation in the Study of Smartphone Consumer Behavior: A Thai University Student Perspective
มหาวิทยาลัยแม่ฟ้าหลวง พ.ศ. 2562
Social Media Influencers and Thai Tourism Industry: Tourists’ Behavior, Travel Motivation, and Influencing Factors