AN INFLUENCE OF E-WOM AND A MODERATING ROLE OF BRAND ATTITUDE ON IT PRODUCT PURCHASE INTENTION IN BANGKOK, THAILAND
สุทธิศักดิ์ อินทวดี พ.ศ. 2560
THE EFFECT OF PERCEIVED VALUE, TECHNOLOGY ACCEPTANCE, AND E-SERVICE QUALITY ON CUSTOMER SATISFACTION AND SERVICE LOYALTY FOR INSTANT MESSAGE PROVIDERS BUSINESS