บทความวิจัยพ.ศ. 2558
Marketing Integration Strategy and Sustained Competitive Advantage: An Empirical Investigation of Antecedents and Consequences in The Exporting Firms From Gems and Jewelry Businesses in Thailand
มหาวิทยาลัยศรีปทุม พ.ศ. 2558
คำสำคัญ
Sustained Competitive AdvantageMarketing Collaboration EfficiencyMarketing Integration StrategyMarketing ResponsivenessProduct Innovation Capability