บทความวิจัยพ.ศ. 2563
The relationship between halal factors and purchase intention of food products as moderated by word-of-mouth communications
Universiti Teknologi MARA พ.ศ. 2563
คำสำคัญ
Purchase IntentionHalal certificationreligious beliefHalal AwarenessWord-Of-Mouth CommunicationHalal marketing concept